Tons of tobacco companies state that customer breakdown suggests that there are more male customers as compared to female ones. This does not necessarily mean that ignoring female clients is advisable. A business approach that is deemed effective by many is always considering a broader client base. While it may be quite difficult, the effort and transition will surely be worth it for your business’ growth.
If you are interested in bringing more women buyers to your shop, you have come to the right place. Here we will enumerate and explain six ways to make your tobacco store a lot more attractive and welcoming towards female customers.
1. Change up your décor.
It is no surprise that this will come up in the list. Indeed, women pay close attention to the looks and the overall atmosphere of a store. Simply make your store more visually pleasing to the eyes is a surefire way to attract more female shoppers. Make cleanliness and ventilation a priority. Level up your store’s decoration. This is a basic and equally important method you can’t ignore.
2. Have a women’s restroom in place.
Make the ladies more comfortable by choosing to add a women’s restroom in your store. Through this, you will successfully be able to communicate that you consider their basic needs. And oh, do always make sure to keep the restroom sparkling clean.
3. Employ more female staff.
Seeing other women in a place or event often gives women a sense of security and relief. If you decide to hire more females, this will pave the way for lots of other benefits. Female staff members will be able to connect with female shoppers more effectively, which translates to attracting more customers. Moreover, women employees will help make you see things from a woman’s perspective—giving first-hand insight from a woman’s point of view.
4. See your customers like family.
While your shop is deeply rooted in a booming business, it doesn’t mean that it should be serious all throughout. Make it client-centered by simply encouraging a calmer and comforting atmosphere in your store. Emphasize this goal to your workers and your store’s overall aura. The message will undeniably resonate with all your customers which translates to increased sales and customer loyalty.
5. Think about moving your regular male customers.
If you have a group of loyal male customers who like to gather near the cash register, entrance, or around the humidor, plan on moving them to a designated area where they can freely relax. This will enable women clients, to move around the shop, take time to pick a product, and pay at the cashier a lot more loosely.
6. Always present original ideas.
Think about keeping your store selections as diverse as possible. Make sure limited or premium-edition cigars are displayed in an unavoidable manner. Maybe try sketching out an exciting humidor program as well. All these ideas will keep your customers interested. Do some research about what your female customers usually get and place these items in a designated “women’s space”.
With these awesome suggestions, your business will surely bloom. Always place the wants and needs of all customers first—this way you will not only gain their loyalty and trust but in the long run, higher and more productive business outcomes as well. What are you waiting for? Go ahead and try out these tips today!